Pharrell Williams new Adidas Originals campaign, “Now Is Her Time,” is about female empowerment and women’s rights. This new campaign was shot by Collier Schorr, who is known for photographing realism and exploring identity in the world. The campaign features a diverse group of women, including Nadya Okamoto, Syd, Keala Naihe, Sophia Parker, Sara Cumming, Iddris Sandu, Reggie Yates, Tyra Mitchell, Isabela Rangel Grutman, Kadija Diawara, Patrisse Cullors, Nadya Okamoto, Sana Azim, and Sheena Cain.
The "Now Is Her Time" campaign coincides with the release of a collection made up of unisex clothing and footwear for adults, juniors, kids, and infacts. You can expect to find the collection in Foot Locker, Adidas and many other retailers on August 31. The collection also features a number of new colorways for sneakers such as the Solar HU, NMD, BYW, and the Adilette. "Now Is Her Time" features women of different religions, sexualities, and identities, highlighting diversity.
A big shout-out to Pharrell for supporting feminism. Lets continue to embrace women and promote women’s empowerment!
Take a look at the campaign below: