The WNBA has partnered with Red Hook Labs to celebrate the power of women. Five female students from Red Hooks Labs were chosen for a campaign that features WNBA players. The students photographed 10 WNBA players for the new campaign. WNBA athletes include Cheyenne Parker (Chicago Sky), Kahleah Copper (Chicago Sky), and Arike Ogunbowale (Dallas Wings) just to name a few.
Students from Red Hook Labs had the chance to plan their entire photoshoot. From production, stylists, makeup, and of course way more.
Advertising for this project will begin October 2 and run until October 27. Photos will rotate and launch with out-of-home advertising at over 300 street kiosks in Manhattan.