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Kellogg's Partners With GLAAD For Anti-Bullying Campaign

Kellogg’s released a limited edition “All Together” cereal in partnership with GLAAD (Gay & Lesbian Alliance Against Defamation) for an anti-bullying campaign . The box will contain individual purple boxes of Frosted Mini Wheats, Frosted Flakes, Rice Krispies, Corn Flakes, Froot Loops and Raisin Bran. On the front of the large purple carton are six of the famous Kellogg mascots, such as Tony the Tiger and more.

“We believe that all people deserve an environment where they can be their best selves,” stated the Kellogg’s company on their website. “That’s why Kellogg’s has joined forces as an official partner of GLAAD to celebrate Spirit Day, the largest most visible anti-bullying campaign in the world where millions wear purple to stand up against bullying.” Spirit Day is an annual LGBTQ awareness day that is celebrated on the third Thursday in October.

Kellogg Co. is donating $50,000 to GLAAD (Gay & Lesbian Alliance Against Defamation) in support of its anti-bullying and LGBTQ advocacy efforts, according to a news release.

All Together Cereal is now at for $19.99.

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