Be prepared to spend your coins on January 18, 2020. On Monday morning, Beyoncé announced that her Adidas x IVY Park line will be available January 2020. She teased us with Instagram post full of Adidas x IVY Park merchandise. Everything from grills, sneakers, jewelry, and apparel were featured.
Ivy Park officially launched March 2016 and has been a big deal since then. When Beyoncé ’s Netflix special ‘Homecoming’ was released everyone wanted the pink and yellow hoodie she wore. But it has been a few years since we’ve seen the line collaborate with another brand.
In a recent interview with Elle, Beyoncé said, “I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."Beyoncé bought out Ivy Park from TopShop and announced a collaboration with Adidas in April.