Reebok has cut ties with CrossFit over a tweet that founder Greg Glassman made in regards to George Floyd. The sporting goods brand was in the middle of negotiating a new contract with CrossFit.
CrossFit CEO, Greg Glassman responded to a tweet by the Institute for Health Metrics and Evaluation about racism. The tweet read, “Racism Is A Public Health Issue.” Glassman's response was “It’s FLOYD-19.”
See the tweet below:
George Floyd was an unarmed black man killed by a police officer in Minneapolis on May 25. The black and brown communities are suffering right now and George Floyd’s death is a sensitive subject. People all over the world are protesting and making sure that their voices are being heard.
Glassman apologized on the CrossFit twitter page after the backlash. "I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.”
His original tweet is still on his personal account.