The sports apparel company, New Era, has requested that the Buffalo Bills release them from their naming rights agreement which will result in the New York based football field no longer being named New Era Field.
A joint statement released by the two organizations on Wednesday reads "The Bills and New Era are currently negotiating the details of this separation and the Bills are beginning the process of pursuing a new naming rights partner for the stadium."
Although it is still unclear when the new name will be implemented or what the new name of the stadium will be.
There is speculation surrounding the timing of the change. Some believe it is a result of the economic hardships both the NFL and New Era are facing amid the COVID-19 pandemic however, Buffalo News reports state that the negotiations for an early termination of the seven-year agreement has been taking place for approximately a year. New Era made the deal with the Buffalo Bills approximately four years ago.