Hip-Hop radio veteran Cherry Martinez is back on the radio air waves. This time she is going digital with her own radio station, FMHipHop.com. She is giving minority business owners the chance to promote their businesses on her platform. Martinez announced on June 23 that she will provide free radio commercials for minority-owned businesses negatively affected by the novel coronavirus.
The advertisements will be featured on her 24/7 radio show, FMHipHop.com, the growing destination for hip-hop, trap and R&B news, culture and music. The spots will also be syndicated on the show’s other streaming sites, TuneIn and Aha Radio, completely charge-free for 90 days.
Martinez described this opportunity as a time to give because there is nothing to lose. Providing free radio advertisements for minority-owned businesses will help build relationships and open doors for those in need.
This philanthropy initiative comes at a crucial time for minority-owned businesses who, as a result of the virus, have been hit hard: In two recent surveys, only 12% of Black and Hispanic business owners reported that they received funding they had requested and 45% of minority business owners reported that they expect to permanently shut down in the next six months.
“This pandemic was for the greater good and people are now woke. The pandemic forced everyone to open their eyes,” Martinez explained.
HOW TO GET YOUR FREE SMALL BUSINESS COMMERCIALS
Follow us on Instagram @FMHipHop!
Repost our commercial to your Instagram page
Tag 5 minority businesses under your post
Email your 30 sec MP3 commercial to FMHipHopRadio@gmail.com! Be sure to include your Instagram username!
HOW TO RECORD YOUR MP3 COMMERCIAL:
Download the Voice Record Pro app from the App Store on iTunes, or the Voice Recorder app from Google Play for Android.
Save audio file then send by email!