Long live Kobe Bryant.
Retail giant Nike is just one in a line of organizations that are making sure that the basketball legend’s memory lives on.
Earlier this week Nike announced the creation of “Mamba Week” that would kick off on what would have been Bryant’s 42nd birthday, Aug. 23. The second day of “Mamba Week”, Aug. 24 (08/24) will celebrate both of the jersey numbers Bryant wore during his NBA career with the Los Angeles Lakers.
The rest of the week is said to be filled with programming and product launches that include the recently revealed Kobe Bryant apparel.
The apparel, that was unveiled on Thursday, includes the Kobe 5 Proto that will be released in several colors. The unveiling of the Bryant inspired apparel also included a limited edition Black Mamba-inspired Los Angeles Lakers jersey.
The front of the jersey will feature the No. 8 – honoring the first half of Bryant’s NBA career – and the back will feature the No. 24 to honor the second half of Bryant’s career.
In a news release, Nike described the clothing as “Kobe Bryant’s remarkable impact on the game of basketball also applied to footwear design.”
Nike is not the only one creating annual events to honor Bryant’s memory. Orange County, California – where Bryant lived with his family – has officially declared Aug. 24 Kobe Bryant Day.
This day was specifically chosen because of the jersey numbers he wore throughout his NBA career, No. 8 and No.24.
Chairwoman Michelle Steel of the Orange County Board of Supervisors stated that she is “proposing August 24 to be dedicated to the memory of Kobe Bryant, and all that he brought to Orange County community, which to (sic) strive to live by his words of encouraging those around us to never give up on their dreams."