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TikTok's Chief Executive Resigns After The Trump Administration Threatens To Ban The App
TikTok has taken over media outlets for several reasons over the last few months. From their new partnership with United Masters to their app being used as a part of a double-homicide investigation to the legal battle they are in that was initiated by the Trump administration. One thing’s for sure is that their company is receiving a lot of publicity. Now thanks to a decision from a top-ranking member of the company they're receiving even more.
On Thursday, Kevin Mayer announced to employees of TikTok and ByteDance that he was stepping down from his position as chief executive officer only months after taking on the position, the Financial Times reported.
In a letter to employees of both companies, Mayers stated that he based his decision on the threats from the Trump administration to ban the app ultimately causing the role he initially signed up for in June to look a lot different.
"I understand that the role that I signed up for — including running TikTok globally — will look very different as a result of the US Administration's action to push for a sell off of the US business," the letter reads.
Mayer added that he believed in the company and its future.
As a result of Mayer’s departure TikTok’s general manager, Vanessa Pappas will become interim head of the company’s global operations.
For months, the Trump administration has attempted to stop the use of the Chinese-owned social media app. First by banning its use by government employees then, the administration took an extreme leap and threatened to ban TikTok unless the company that manages the app, ByteDance, sold its American assets to American companies.
The threat by the Trump administration was delivered in two parts. First, on Aug. 6 when an executive order was issued that banned transactions with ByteDance or its subsidiaries. A follow-up order was issued eight days later that ordered ByteDance to sell its American assets within 90 days.
The social media company quickly retaliated with a lawsuit against President Trump and Commerce Secretary Wilbur Ross in hopes of having Trump’s executive order overturned.