The 2020 election is being touted as one of the most important in our nation's history, therefore Americans will be analyzing this election from every aspect. Reports say, Facebook is going to pay it’s users to deactivate their accounts in the months leading into the election. NBC news reported, the study aims to understand “the impact of social media on political attitudes and behaviors during the upcoming election, which Facebook announced on Monday.” Essentially, Facebook will be paying people to delete their Facebook and Instagram accounts - and experience this election without any social media influence just like the good ol' days. According to the Washington Post, those chosen to participate in the study can expect to be given up to $120.00. Not much, but certainly a selling point for some. The guidelines of the study indicate that if you opt in, you’d have to get started right away. The study is being done by independent researchers, who are not paid by Facebook. Over 400,000 Facebook users are expected to participate and we should expect the results sometime next year.
This information comes after Mark Zuckerberg announced that he is going to ban political ads from Facebook in the week prior to the election, in order to curb misinformation. Once upon a time, Facebook allowed politicians to make false claims in their advertisements, but Zuckerberg fears that politicians will make false claims with no real consequence, so close to election day. It will be interesting to see how Facebook's attempt to make this election as fair and unbiased as possible, plays out.