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Facebook and Instagram Encourage iOS 14.5 Users to Enable Tracking So Their Apps Can Remain "Free"

Facebook and Instagram are on a role to get a hold of their users every move. If you’ve recently downloaded Apple’s iOS 14.5 update, then you’re probably experiencing prompts asking you to opt-in or out of app tracking.

The social media platforms shared an image of the apps new prompt which explains the benefits of sharing your activity with their platform. “Show you ads that are more personalized, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers” is listed as one of the benefits.

“To help people make a more informed decision, we're also showing a screen of our own, along with Apple's. It will provide more information about how we use personalized ads, which support small businesses and keep apps free. If you accept the prompts for Facebook and Instagram, the ads you see on those apps won't change. If you decline, you will still see ads, but they will be less relevant to you. Agreeing to these prompts doesn't result in Facebook collecting new types of data. It just means that we can continue to give people better experiences.”

Users please look out for this prompt and read the fine print.