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Jay-Z’s New Cannabis Line Monogram Looks To Challenge National Marijuana Laws


Not long ago, in October 2020, Jay-Z launched his Monogram cannabis business. The brand recently started a new campaign on Monday (March the 1st), shining a light on the hypocrisy and unfair rules currently placed on marijuana in the United States.

"Cannabis laws are very out of date and disproportionately cruel on punishing when compared to the rest of the legal code," Jay-Z said in a statement. "We still don't have proper regulation for texting and driving in Missouri, but staying home and smoking weed will get you locked up."

Hov continued, "I started this campaign to amplify the voices of those who have been penalized for the very same thing that venture capitalists are now prospering from with the emerging legal cannabis market. Far too often, we forget that these are everyday people whose lives have been affected by this outdated rule - people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related charge in 2003."

Billboards, ads, and murals will be broadcasted across cities such as Chicago, San Francisco, New York, Miami, and Washington D.C. to spread information for the drug policy campaign,

"The war on drugs worked if systemic racism was the goal," one of the campaign's posters reads, "Weed is a federal crime, even in the states where sex with a farm animal isn't."

Monogram is a California-based cannabis business started by Jay-Z, his first hand into the lucrative weed industry alongside a company known as Caliva. The company has since released various weed-related products, along with their very own strains.



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