Jay-Z’s Roc Nation School Announces “Hood Marketing 101” Class

Jay-Z’s very own Roc Nation School Music, Sports & Entertainment has added some important courses to their curriculum.

In partnership with one of the top advertising agencies, Wieden+Kennedy, the school scheduled to open Brooklyn’s Long Island University will offer a “Hood Marketing 101: How Blackness is Bought,” How to Be a Good Troublemaker,” and “Nothing is an accident,” according to Hypebeast.

The school is set to have a number of guest lecturers, visiting professors, and artists in residence, which include Megan Thee Stallion, 9th Wonder, and more.

“How culture gets made is mostly a mystery. We want to show more people how to get in the room, how to claim a seat at the table, and how to channel their unique voice and creativity to solve business problems,” says Michael Hagos, the Creative Director at Wieden+Kennedy in an official statement.