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Kanye West & Walmart Locked In Brand Logo Dispute

Kanye West foreshadowed in his 2005 track "Bring Me Down" he always knew people would stand in the way of his rise. According to The Fashion Law publication, the billionaire business magnate faces a legal conflict with Walmart over his attempt to trademark his fashion logo. The corporation claims to look like their own.

The legal adviser for Kanye's company, Yeezy L.L.C., filed a trademark application for a stylized sunray graphic logo to the U.S. Patent and Trademark Office Alexandria, Virginia in January 2020.

"The mark consists of eight dotted lines, each comprising three shaded circles, with a total of 24 circles, arranged at equal angles as rays from the sun," Yeezy L.L.C. stated in the mark information of the application. The logo is intended for use in apparel and retail store services, vocal sound recordings and streaming, hotel services, construction of "non-metal modular homes," and more.

After the letter went public last December, Walmart arranged a notice of opposition (NOO) with the Trademark Trial and Appeal Board on April 21. The world's biggest retailer argues the Yeezy graphic traces the logo on its long list of similar products and services "since at least 2007" and will cause confusion between the company's buyers, per Walmart's file.

"It will be damaged by the registration of [Yeezy L.L.C. 's] mark," Walmart contends in the notice.

"A design of six rays symmetrically centered around a circle," which Walmart consistently uses "can be found prominently featured on the exterior and interior signage of its more than 5,000 retail outlets, through the e-commerce platform, which has the second largest e-commerce market share in the U.S., and throughout its nationwide television commercials, including commercials aired during the Super Bowl."

Walmart stated, its brand's logo "has become well known and famous as a distinctive indicator of the origin of its goods and services and a symbol of its goodwill."

Kanye has been involved in several legal battles in the past. Kanye's Sunday Service choir, which consists of nearly 1,000 members, filed two class-action lawsuits for $30 million against him in January, alleging missed payments for their labor hours during their performances with him.

In March 2020, Toki Sen-I Co. had its $600,000 claim against Kanye's record label G.O.O.D. Music and his Yeezy Apparel company dismissed after claiming he never paid for the Japanese material supplier's fleece fabric delivered to his camp.