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Lil Nas X Releases A Children's Book: Also Talks About His Core Audience Being Kids

When Lil Nas X took the world by storm with his breakout hit “Old Town Road”, he was immediately embraced by children and their families. The hook and it’s lyrical content was just about fun and catchy enough to be the biggest song in the United States for 19 consecutive weeks, the longest number one hit in Billboard history. Parents enjoyed the innocence of the song, while kids enjoyed making challenge videos on the then growing TikTok platform. Bright colors, fun music videos, catchy songs, and to top it off he wears a cowboy hat? Lil Nas was destined to be marketed to children in the same way that Nickelodeon markets YouTube sensation JoJo Siwa.

Lil Nas X is coming out with his own Children’s book, and it just makes sense. The book is titled C is For Country, and features illustrations from award winning artist Theodore Taylor III. Taylor is a Virginia based web developer who is known for his illustrations in books, comics, and zines, including Mahogany L. Browne Woke Baby and When the Beat Was Born, which won the Coretta Scott King-John Steptoe Award for New Talent.

C is For Country is for those loyal youngsters who listen to Lil Nas, as some will recognize a few familiar names from his hit songs. For instance, Lil Nas’s sidekick in the book is none other than Panini The Pony, an obvious nod to his top 10 hit Panini.

Join Panini The Pony and Lil Nas X himself in a joyous “journey through the alphabet from sunup to sundown.” According to Amazon, “Experience wide-open pastures, farm animals, guitar music, cowboy hats, and all things country in this debut picture book that's perfect for music lovers learning their ABCs and for anyone who loves Nas's signature genre-blending style.”

Lil Nas told NPR that he dedicates this book to his nieces and nephews, who guide his thought process when he's thinking about relating to children. Last year, he did a virtual concert for the game platform Roblox. When he was initially approached to do it, he wasn’t completely on board - until a visit to his sisters house where he discovered that his nephew was into the game. Roblox is similar to the Minecraft craze of years past, it’s a huge hit amongst young children. The virtual concert would go on to accumulate 30-million views.

Lil Nas and his team have been killing it when it comes to bringing their “be yourself” messaging to the youth, across all ages. In the very early rollout cycle for Old Town Road, he was already performing in elementary schools where kids were going crazy over the song. Even those still in diapers were fanning out over Lil Nas, let's not forget about his appearance on “The Not-Too-Late Show” where he sang along with Elmo.

In an age where artists are often afraid of taking on the responsibility of embracing young audiences, Lil Nas takes it with stride. When asked about his core audience being children, he says "I'm well aware that life and careers and everything goes in chapters. That's the chapter I'm in right now and I'm OK with that.”

Catering to younger audiences is a step towards longevity, he’s going to be around for a long time.

©2019 by URBAN NEWS