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Nipsey Hussle’s Visual Album Experience Announced


The Marathon continues like never before - Nipsey Hussle's estate just announced a visual album experience expected to drop later this week.


It’s been over a decade since the late Nipsey Hussle released his mixtape “The Marathon” and in celebration of this milestone anniversary, it is expected to come to life through Youtube live this Friday. The critically acclaimed 18-track mixtape features signature Nipsey songs like “Keys to the City” and “Late Nights and Early Mornings.”


The project was first teased back in December: “In commemoration of this anniversary we’re proud to announce our collaborative effort with @okidoki to bring to life an interactive live visual album experience coming in 2021,” his estate shared in December. “The experience will give viewers [an] intimate look at the era that helped shape this masterpiece. The people, the places, the stories, and more.”


Oki Doki is the animation studio that helped render the visuals for this project, teasers have been shared through Nipsey’s official Instagram accounts.


The Marathon was released in the midst of Nipsey negotiating a release from his deal with Epic Records. He signed with the label in 2008 and cited high turnover and many of his key supporters stepping down among the reasons for his decision to split. Nipsey didn’t want the internal changes at the label to impact his overall vision. He said it was in both of thor best interests to go back to the way things were prior to the deal.


“we just gonna go back to doing what we been doing, as far as an independent company and serving our region," -- "I'ma walk away with all my masters; I'ma walk away unobligated, with my brand built," he said. "And it's all love and respect for everybody at Epic. We took a chance together. It was a lot of money spent, a lot of success together, and it's no hard feelings." he told Hip-Hop DX in 2011


Thus, The Marathon mixtape was released independently on December 21st of that year.


Although it has been nearly two years since his death, Nipsey’s name still hasn't left the conversation. He is nominated at the 2021 Grammys for his posthumous collaboration with Big Sean “Deep Reverence.”


The Marathon visual experience stream begins at 9 p.m. ET Friday February 3rd.