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Paris Fashion Week Is Going Digital Due To Coronavirus Concerns


Paris is the official city for fashion, and their fashion week is known for being the biggest and most talked about. This year, they are taking an unprecedented approach to their shows this year, by going all digital.


In the age of COVID-19, large gatherings of years past are becoming obsolete. Last summer, it forced many brands to either cancel shows or completely reimagine the way they bring fashion to their audiences.


Shows from some of the world's top fashion houses took the online approach last summer. Chanel, Dior, Hermès all revealed their Fall-Winter 2020/2021 or Spring-Summer 2021 collection through online presentations. The once lively fashion shows known for having celebrity guests sitting in the front row next to Vogue editor-in-chief Anna Wintour, frantic photographers and media personnel on hand - were all forced to do it without the noise.


French fashion’s regulatory body has said that this month’s Paris men’s and haute couture shows will be strictly audience-free over coronavirus fears.


The Fédération instructed the major fashion houses that they will not be allowed to invite any guests this year, after receiving orders from the police.


The Fédération de la Haute Couture et de la Mod told AP: “we confirm that there can be no public gatherings” at Paris Fashion Week adding that “houses can still organize ‘real’ runway shows with models broadcast live, provided that their events take place behind closed doors.”


This announcement comes as Paris is not technically on lockdown. They ended their lockdown on December 15th, but many businesses are playing it safe. Such establishments like restaurants, bars, cinemas, theaters and museums all remain closed.


There have been at least 2,783,200 confirmed cases of coronavirus in France, according to the French government. As of Monday morning, 67,750 people had died.


©2019 by URBAN NEWS