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Patrice Roberts Embraces Viral Success of ‘Mind My Business’

The phrase “Drink Water and Mind My Business” has been on the tip of tongues globally since its release on December 20th. The widely relatable catchphrase which guides the storytelling by Trinidad and Tobago-born Patrice Roberts in her Soca song ‘Mind My Business’ has been trending on social media platforms.

The song which is proving to be the go-to song of choice has been used in Instagram reels and Tik Tok videos that have to date surpassed 20 million views collectively. Thus far international celebrities TLC’s Rozonda “Chilli” Thomas, former Destiny Child member Michelle Williams and Love and Hip Hop’s Karlie Redd have posted themselves enjoying the hit single much to the delight of Patrice Roberts, her team, and Soca lovers globally. While the Caribbean diaspora has been enjoying dancing to and referencing the track there has also been significant use of the song outside of the Caribbean diaspora.

‘Mind My Business’ is widely popular among wellness coaches, motivational speakers, therapists, entrepreneurs, and a wide array of content creators in fashion and beauty globally. Some popular

names in the aforementioned industries such as Shaun T, Radhi Shetty, Cora Jakes Coleman, and Celebrity Publicist Yvette Noel Schure have also posted themselves enjoying the Soca track.

‘Mind My Business’ is now being classified as viral by many social media and industry experts. For the genre of Soca, this seems to be the first song to enjoy this level of virality. This is a categorization that Patrice accepts humbly. Her thoughts about this recent accomplishment are, “I just want to ensure that throughout this journey people know who I am.” She also adds, “Having a viral song is great and we have heard and seen the use of many viral songs on social media without actually seeing the face behind it. I do not want that to happen to me.”

Other than “Mind My Business” which was written by Mical Teja and Produced by Travis World and Dan Evens (producers of ‘Splash’), Patrice has five other new Soca releases in circulation; ‘Tricks’, ‘I Good’, ‘Soca Therapy’, ‘Hard On Me’ and Rock Me.’

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