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Strong R&B Presence At This Year’s Super Bowl: H.E.R and Jazmine Sullivan Announced

Two of R&B’s top stars will be performing at the Super Bowl next month and we are not mad at it. Jazmine Sulliavn will join forces with country singer Eric Church to perform the national anthem and H.E.R will be performing “America The Beautiful'' on the same show. The performances will take place on Sunday, February 7 at Raymond James Stadium in Tampa. kickoff is set for 6:30 p.m. Eastern.

Jazmine is hot off the release of her recent EP “Heaux Tales” that has been met with major commercial and critical success. It was a “career-high” for Sullivan, debuting at #4 on the Billboard album charts (it debut at #1 on the R&B charts). The singles from the EP also hit the Billboard Hot 100, with the projects lead “Pick Up Your Feelings” and “Girl Like Me (featuring. H.E.R.)” respectively charting at #’s 95 and 97. These are Jazmine’s first entries on the chart since 2010 with “Holding You Down (Goin In Circles)”.

Ofcourse, H.E.R. is one of the premiere superstars of R&B. In such a short period of time she was able to win two Grammy awards. She is a singer and songwriter most known for songs like “Focus” and “Hard Place.”

Jay Z’s relationship with the NFL continues this year, as Roc Nation is on board to help Jesse Collins executive produce the show once again. Last year, they joined forces to executive produce the halftime show which featured an explosive performance from Jennifer Lopez and Shakira.

The halftime show’s headliner is by far one of the most popular R&B artists of today, The Weeknd. Fans have been anticipating his performance since last year, and are certainly going to be in for a memorable show. The Weeknd has completely pushed the envelope with his “After Hours” in terms of it’s visual presentation. We’ve seen him at such award shows like 2020 MTV Video Music Awards - but that wasn't nearly as big of a stage as the Super Bowl.

Despite having one of the biggest albums of the year, The Weeknd walked away from 2020 with no Grammy nominations. Interestingly enough, the Grammys much like the Super Bowl are a staple CBS production. The Weeknsd accused the Grammy Awards for being “corrupt” when he got word of the lack of nominations.

“I’m humbled, honored and ecstatic to be the center of that infamous stage this year” The Weeknd said in a statement regarding his upcoming performance.

When Jay-Z initially announced his partnership with the NFL, it was met with major backlash. However, that did not reflect in viewership as the Halftime show performance was a boost with 103 million total viewers, a 4% boost from the year before that. This year's performers are generally well liked, and a performer like The Weeknd who is considered “must-see” should make for another ratings boost for the Super Bowl.