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What To Expect From The Weeknds' Halftime Performance

Being asked to perform for the Superbowl Halftime Show is one of the greatest honors that can be given to a musician artist. It means that your name is going down with legends like Beyonce, Prince, Janet Jackson and more. The previous performers who have graced the stage have tried to upkeep an element of surprise when it comes to the lineup for the halftime show. This year's Super Bowl XLV Halftime performer, The Weeknd, has taken a similar approach by keeping the inner workings of his special under wraps.

The NFL, Pepsi, and Roc Nation made the announcement in November of 2020 that the Grammy Award winning artist was in line to headline the 2021 halftime show in Raymond James Stadium in Tampa, Florida. The NFLs’ chief media officer, Brian Rolapp, made this statement amidst the announcement ““We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi halftime stage,” the league’s chief media and business officer…..Halftime show performances have a history of excellence and creativity, and we look forward to seeing what he will bring to Super Bowl LV.” Roc Nation founder and CEO, Jay-Z, began working with the NFL in 2019 to produce the halftime show and stated “The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time, and the Pepsi Super Bowl LV halftime show is going to be an extraordinary experience with an extraordinary performer.”

The Weeknd, like all the other performers before him, sees this performance as a dream come true. “We all grow up watching the world’s biggest acts playing the Super Bowl, and one an only dream of being in that position...I’m humbled, honored, and ecstatic to be the center of that infamous stage this year”, the singer said in a NFL released statement. Keeping the fans in mind, he’s focused on creating a cinematic experience during the performance. Wassim Slaiby, The Weeknd's manager, revealed that the singer used $7 million of his own money to ensure his vision comes to life. COVID-19 has changed a lot in the way people complete regular tasks, and the halftime show is no different. This year they had to build the stage within the stadium to ensure the safety of the players and the workers. The Grammy winning singer confirmed that a lot of the performance will take place in the stands, although they will be utilizing the field as well. If you know The Weeknds’ music, you know it’s far from G rated but he is putting in a lot of effort to make sure that his set is going to be family friendly. “I definitely want to be respectful to the viewers at home. I will still incorporate some of the story line. It’s a very cohesive story I’ve been telling throughout this [After Hours] era and throughout this year” stated the performer. Most Halftime shows usually have a few special guest performances but in order to keep the cohesiveness of the storyline he’s trying to tell, The

Weeknd tells viewers not to bet on seeing anyone but him.

With Diana Ross’ ‘96 halftime performance as his inspiration and over $7 million in the budget, this should be one of the most memorable Halftime shows yet.